About Us

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Founder & President

Alex is a dynamic entrepreneur whose journey blends a decade-long tenure in Grant Administration at Institutions of Higher Learning with a fervent pursuit of innovation and leadership. Armed with a Bachelor's degree in Business Management with a concentration in Marketing from Kennesaw State University and a Master's degree in Organizational Leadership with a Project Management concentration from Brenau University, she transitioned her expertise into founding successful ventures across diverse industries. Alex's strategic acumen and project management skills, honed during her tenure, have been instrumental in navigating complex projects and driving growth in her entrepreneurial endeavors. Driven by a passion for youth development, she actively endeavors to enhance the lives of young people. Alexandria Rich's journey perfectly combines education, ambition, and community engagement.

Vice President

Heather Holbrook, a distinguished HR professional with roots in Georgia and a thriving presence in Maryland, prioritizes her faith, family, success, and community. As a devoted mother, her daughter holds a special place in her heart, guiding her commitment to family and community upliftment.

Heather leads as Committee Chair for The African American Community Roundtable of Howard County for Social Justice and Strategic Communications, showcasing her dedication to positive change. She also serves as Vice President for The A. Rich Foundation, highlighting her leadership in impactful initiatives.

With a Bachelor of Science in Communication with a focus in Public Relations from Kennesaw State University and a Master of Business Administration from the University of Maryland, Heather blends academic excellence with practical experience, aiming to make Corporate America more inclusive.

Beyond her career, Heather finds joy in moments with family and friends, embodying a spirit that values her roots, treasures her family, and actively contributes to society's betterment.

Outreach Coordinator

Shanika Smith is an accomplished educator with 14 years of experience in special education. She holds a Bachelor's in Criminal Justice from The Fort Valley State University and a Master's of Art in Teaching in Special Education from the University of West Georgia. Currently pursuing a specialist's degree in special education, Shanika is dedicated to continuous professional growth.

Alongside her academic pursuits, Shanika is passionate about mentoring and coaches high school volleyball. In her leisure time, she enjoys quality moments with her two sons and indulges in playing the piano and violin, painting, and wood burning crafts. Shanika's commitment to inclusive education, mentorship, and personal development exemplifies her as a guiding light in her community.